Bumble 50 for 50
50 years ago, Title IX helped protect women in college sports from discrimination. Title IX prohibits sex discrimination in education programs receiving federal funding. Although it has helped, there is still more room for women athletes to grow and advance in the NCAA.
To celebrate the federal law’s 50th anniversary, Bumble is embarking on a yearlong sponsorship of 50 remarkable women, with equal pay amounts across all 50 NIL (name, image, and likeness) contracts.
To highlight these athletes, Bumble hired us to create a deck of 50 cards, one for each student and to create a 15 second animation to announce the campaign.
Art Director: Motion Mami
Sound Design: Frandiego Veloz
Illustrator: Dennis Quiñones, Alejandra Hernandez Chaves
