Google

Google x Ari Lennox for Black-Owned Friday

Illustration | Animation | motion graphics

In 2020, Google went on a mission to turn Black Friday into Black Owned Friday — encouraging everyone to spend their Black Friday dollars at Black-Owned Businesses across the country.  To drown out the noise of the holiday shopping season, they teamed up with some A-List Black musicians and had them write original jingles for real Black-Owned Businesses they love.

We got to work on the music video for the jingle “Grounded” written by Ari Lennox and directed by Kris Merc, in support of a black-owned business of the same name. Grounded is a Black-owned online subscription-based plant shoppe. 

Check out the project case study here.